What is Marketing?
Marketing is a senior level business course. It is the link between buyers and sellers; between those who want/need products and services, and those who have products and services to sell. It is about finding out the who, what, when, where, why, and how of the business world. There are thousands of businesses competing in the real world for trillions of dollars, and they all want a larger share of the customer's money. A marketing experts job is to help a business sell more products and services to more people... the questions you need to ask are: who is the customer? What do they want or need? When do they need it? Where can they buy it? Why do they need it? And how are you going to make sure you are the one selling it to them?
Marketing is a senior level business course. It is the link between buyers and sellers; between those who want/need products and services, and those who have products and services to sell. It is about finding out the who, what, when, where, why, and how of the business world. There are thousands of businesses competing in the real world for trillions of dollars, and they all want a larger share of the customer's money. A marketing experts job is to help a business sell more products and services to more people... the questions you need to ask are: who is the customer? What do they want or need? When do they need it? Where can they buy it? Why do they need it? And how are you going to make sure you are the one selling it to them?