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What is Marketing?
What is Effective Marketing?
What is a Customer?
Why Must Marketing Be Dynamic?
What is Effective Marketing?
What is a Customer?
Why Must Marketing Be Dynamic?
1) Key Marketing Concept: Innovations, Inventions, and Improvements
Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets and society. The term innovation can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.
While a novel device is often described as an innovation, in economics and other business fields innovation is generally considered to be a process that brings together various novel ideas in a way that they have some impact on society.
Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.
Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets and society. The term innovation can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.
While a novel device is often described as an innovation, in economics and other business fields innovation is generally considered to be a process that brings together various novel ideas in a way that they have some impact on society.
Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.
Commercial Greats: You're Not You When You're Hungry (Snickers 2010)
When you're hungry, you're irritable, and Snickers has tapped into that truth. Plus, they brought back Betty White's career.
When you're hungry, you're irritable, and Snickers has tapped into that truth. Plus, they brought back Betty White's career.
Commercial Greats: Terry Tate - Office Linebacker (Reebok 2003)
Office productivity is enhanced by having a linebacker enforce the office "rules." People generally can't stand lazy coworkers, and Reebok speaks loudly to this point.
Office productivity is enhanced by having a linebacker enforce the office "rules." People generally can't stand lazy coworkers, and Reebok speaks loudly to this point.
Commercial Greats: Where's the Beef? (Wendy's 1984)
Sometimes slogans work, and in this case it spawned a whole range of spin-off advertising in which Wendy's became known as the superior burger joint for people who want real beef.
Sometimes slogans work, and in this case it spawned a whole range of spin-off advertising in which Wendy's became known as the superior burger joint for people who want real beef.